Patagonia: performance and protection of the planet
Founded in California in 1973, Patagonia is the iconic brand foreco-friendly outdoor gear. A pioneer in environmental activism, it designs technical clothing and equipment for skiing, hiking, and trail running, combining uncompromising performance with exemplary sustainability. With its Californian innovation, recycled materials, and environmental activism, Patagonia embodies the spirit of conscious adventurers: going far while respecting nature.
Men's PATAGONIA Capilene® Cool Sun Long Sleeve T-Shirt - SEABIRD GREY - LIGHT SEABIRD GREY X-DYE
- new 2026
- new 2026
- new 2026
hiking pants PATAGONIA
- new 2026
hiking shorts PATAGONIA
- new 2026
- new 2027
shirts PATAGONIA
Patagonia Fjord lightweight long-sleeve flannel shirt - Rocky: Old Growth Green
- new 2026
Men's PATAGONIA Capilene® Cool Daily Logo Boardshort T-shirt - BLUE SAGE - LIGHT BLUE SAGE X-DYE
- new 2027
sportswear pants PATAGONIA
- new 2026
sportswear clothing PATAGONIA
- new 2026
sportswear shorts PATAGONIA
small travel luggage PATAGONIA
An iconic brand for responsible outdoor activities
Patagonia has been passionately committed to the mountains and the planet for over 50 years, producing waterproof jackets, technical down jackets,merino underwear, and softshell pants. Each product offers breathability, thermal protection, and freedom of movement for freeride skiing, alpine touring, or challenging trekking. For athletes who want to perform without compromising the environment!
Did you know?
Yvon Chouinard, legendary climber and founder, launched Patagonia based on the values of quality, integrity, environmental commitment, justice, and nonconformity. Since then, 1% of sales have been used to fund environmental projects.
Patagonia: a Californian brand for big walls
It was on the cliffs of Yosemite that Patagonia forged its committed DNA. The granite walls and Californian winters became its natural laboratory, where each prototype was subjected to tests for strength, lightness, and durability. This proximity to rock and snow inspired a range of activist products, where technical performance serves a higher cause: the preservation of the mountains.
Patagonia's eco-responsible commitment
Patagonia places the environment at the heart of its business model:
- 100% of the brand's new products are manufactured without the addition of PFAS.
- Commitment to "1% for the Planet" since 1985.
- Fair Trade Certified™ audited factories, supporting more than 100,000 workers.
- Worn Wear program: free repairs and resale of second-hand items to reduce consumption.
The Patagonia spirit
Patagonia is above all a community of outdoor activists: skiers, climbers, and hikers united by a mission: to perform while protecting the planet. The brand seeks not only technical innovation, but also a deep connection with nature that inspires action. From freeriders to hikers, Patagonia remains synonymous with Californian excellence, radical commitment, and uncompromising passion for the mountains.