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WATTS: the spirit of riding in all its forms, from surf to snow
Specializing in technical ski and snowboard apparel, WATTS also designs surf, skate, and streetwear collections. Known for its colorful and bold designs, the brand has established itself as a leader in “ride different” with affordable technical products worn by a community of riders committed to the values of sharing, freedom, and pushing their limits.
hiking shorts WATTS
1 produit
sportswear jackets WATTS
3 produits
sportswear pants WATTS
2 produits
sportswear backpacks WATTS
1 produit
beanies WATTS
2 produits
caps WATTS
3 produits
hats WATTS
2 produits
shirts WATTS
1 produit
swimwear WATTS
1 produit
travel bags and backpacks WATTS
1 produit
Discover the WATTS brand
WATTS: The Brand’s Origins and History
WATTS is a French brand founded over a decade ago in the south of France and now based in Aix-en-Provence. Its name is an acronym for WAves To The Snow*, a phrase that perfectly encapsulates the brand’s DNA: bridging the gap between surf and snow culture.
The adventure began with Laurent Brito, a passionate surfer and fashion enthusiast who dreamed of creating his own brand: beautiful, surprising, and bold. He crossed paths with Benoit, a young graphic designer obsessed with snowboarding and powder, and together they decided to create WATTS.
From this founding duo emerged the WATTS TEAM, a group that embraces its family spirit and collective energy. Today, the brand brings together an international community of riders—from beginners to experts—around board sports year-round.
Did you know?
WATTS’ slogan, “ride different*,” echoes the unique journeys of the brand’s two founders, great adventurers who have traveled the world.
Product Development and Innovations at WATTS
WATTS’ product identity is based on a bold blend of technical expertise and daring graphic design, featuring vibrant colors that make it instantly recognizable on the slopes and at the beach.
The brand has developed its own technical membrane, Dupore-X®, available in two versions: 10k/10k for versatile products (from the slopes to the city) and 20k/20k for maximum breathability and waterproofing on the most demanding pieces. For hiking enthusiasts and those who brave the cold, WATTS also offers 3-layer products designed to pair with the brand’s technical base layers, fleeces, and micro-down jackets.
Products offered by the WATTS brand
WATTS offers a complete range centered around four categories: ski and snowboard, surf, skate, and lifestyle/streetwear.
For the winter season, the brand offers ski jackets and pants (X-Gamma, X-Peak, X-Elipse, Bardo, Arrow ranges...), its X-Powder technical base layers, and its fleeces/softshells.
For sunny days and everyday wear, the collection includes shorts, Bermuda shorts, joggers, T-shirts, hoodies, and shirts, as well as versatile backpacks.
As for accessories, the line of caps, just like the beanies, has become a true signature of the brand, available in a wide variety of colors.