Picture: Commitment at the Heart of Performance

Picture: Discover the Brand

Picture Organic Clothing was founded in 2008 in southwestern France by three friends passionate about riding and nature. From the very beginning, the company has been driven by a strong conviction: it is possible to create high-performance technical clothing while respecting the planet. The revolution began right at launch with the systematic use of recycled and organic materials in all products. Between 2010 and 2020, the brand conquered the international scene thanks to its unique approach combining performance, design, and ecological commitment. For over 15 years, the French company has been shaping a new vision of outdoor sports by proving that sustainability and technical excellence are not mutually exclusive. From snow-capped peaks to ocean waves, Picture supports riders in their quest for thrills while preserving their playgrounds. This success story perfectly illustrates how a committed brand can revolutionize its industry and inspire an entire generation of athletes conscious of their environmental impact.

Did you know?

Picture Organic Clothing is one of the first snowwear brands to obtain B Corp certification, guaranteeing the highest social and environmental standards. The brand uses 100% recycled polyester in its technical jackets and donates 1% of its revenue to environmental organizations through the 1% for the Planet collective. Its main partner factory runs on solar power, and the brand offsets 100% of its carbon emissions.

Picture: A complete range for all snow and mountain sports

Picture Organic Clothing now offers a comprehensive lineup covering all outdoor activities with a consistent eco-responsible approach.

For skiing and snowboarding, the lineup includes the Expedition jackets for extreme freeride and the Object models for park and freestyle. For pants, the brand offers unisex, eco-friendly styles as well as models equipped with all-terrain technology, such as the Naikoon or Testy Bib.

All items feature waterproof membranes rated at a minimum of 20K/20K, are PFC-free, and use recycled insulation.

In outdoor lifestyle, Picture develops complete lines of technical jackets (softshells, hardshells, hybrids), midlayers (recycled fleeces, down jackets), and everyday clothing (organic cotton T-shirts, sweatshirts, shirts) that combine urban style with an ecological commitment.

The range is complemented by technical accessories: beanies, insulated gloves (recycled Primaloft®), backpacks, and caps, all made from sustainable materials. This diversification allows Picture to support snow sports and mountain enthusiasts in all their activities, from winter to summer, from performance to everyday use, while minimizing their environmental impact.

Picture’s Ambassadors, Brand Positioning, and Sustainable Commitment

Picture relies on a team of committed athletes who embody the brand’s values and actively contribute to product development. These ambassadors are not merely marketing figures but true partners in thesustainable innovation process, testing and validating products under the most demanding conditions while sharing Picture’s environmental commitment.