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Flaxta: next-generation protective gear and helmets
Innovative and daring, Flaxta is a young Swedish brand specializing in protective equipment for skiing, snowboarding, and cycling. Combining safety, comfort, and minimalist design, it is shaking up the outdoor sports industry with an approach focused on injury prevention and performance enhancement. From helmets to back protectors and smart protective gear, Flaxta develops cutting-edge products inspired by Scandinavia and designed to offer optimal safety without compromising on style.
shock protection FLAXTA
1 produit
kids' ski impact protection FLAXTA
2 produits
Discover the Flaxta brand
Based in Stockholm, Flaxta is a young Swedish brand that is redefining safety standards in mountain and action sports. Its motto: protect without restricting. Since its creation in 2018, it has been designing high-performance equipment that combines cutting-edge technology, ergonomic comfort, and sleek aesthetics, in keeping with the Scandinavian design tradition.
Swedish innovation at the service of your safety
Founded by a team from the world of skiing, snowboarding, and industrial design, Flaxta's mission is to rethink protection in sports. Its vision goes beyond simple equipment: it aims to give athletes and amateurs alike the confidence to push their limits without compromising safety.
The brand innovates with patented systems developed in collaboration with leading experts in biomechanics and safety:
- Airmap Impact System, a multi-zone shock absorption technology inspired by the structure of the human body.
- ShockFlex, used in back protectors and vests, combining flexibility and progressive impact absorption.
- Let's Talk, a community initiative that promotes prevention and education on safety in sports.
Ses produits phares : ski and mountain bike helmets, back protectors, protective shorts, and goggles with a sleek design, tested in extreme conditions by athletes and guides.
The Flaxta spirit
Modernity, transparency, and responsibility guide Flaxta's approach. True to Scandinavian values of sustainability and minimalism, the brand focuses on product reliability over marketing. Its ambition? To build the next generation of protective equipment, designed to support riders of today and tomorrow, with a single motto: Stay Aware, Stay Protected.