AULP: Savoyard mountain style
Founded in 2017 in Haute-Savoie, Aulp is a brand of clothing designed for the mountains: ski jackets, ski pants, hiking and trekking boots. Aulp offers products that combine optimal comfort and lightness and designs products made to accompany young and old mountain lovers alike in their outdoor adventures.
Les beanies AULP
Les hiking and walking poles AULP
Les hiking shirts AULP
Les hiking shoes AULP
Les ski base layers AULP
- new 2026
Les small travel luggage AULP
Les sportswear T-shirts AULP
Les sportswear polos AULP
Les sportswear shorts AULP
Les sportswear underwear AULP
- new 2026
Les sweatshirts and sweaters AULP
- new 2026
Discover the Alup brand
"The mountain as a lifestyle" is the ideal that inspired the creation of the Aulp brand. A Savoyard brand above all else, Aulp pays tribute to its region even in its name: "aulp" means alpine pasture or high-altitude pasture in Savoyard. Just like the chamois that represents it, the brand explores every side of the mountain and its equipment, allowing all mountain enthusiasts to fully enjoy their activity. Evolving with the seasons, the brand offers clothing to enjoy the mountains in both summer and winter.
Aulp: discover the mountains in style
The Aulp brand makes it a point of honor to combine comfort, quality, and style in each of its creations. Beyond the technicality of the materials and the care taken in the finishes, it stands out for its assertive aesthetic universe, marked by bright, modern, and original colors. With a slim fit for a tailored silhouette or an oversized version for a more relaxed and trendy look, the different ranges adapt to everyone's desires and body types. In line with current trends, the collections successfully combine contemporary design and textile performance, without ever compromising on comfort or durability.
A complete range of products designed for the mountains
From ski jackets to lightweight T-shirts, trekking and hiking shoes, the Aulp brand offers a complete range of mountain textile products. Designed to accompany outdoor enthusiasts in all seasons, the collections combine functionality, comfort, and style. The ski jackets feature waterproof and insulating materialsto withstand the cold and bad weather, while the fleeces and down jackets provide optimal thermal protection for high-altitude outings. For summer hikes or more intense activities, the technical T-shirts and lightweight pants emphasize breathability and freedom of movement.
Committed to offering reliable and accessible products, Aulp develops equipment suitable for both experienced athletes and nature lovers seeking comfort and performance.
An environmentally friendly approach
Aulp is working to make its textile production more environmentally friendly through actions such as:
- Using recycled polyester from plastic bottles in its new collections
- Reducing the brand's environmental impact
- Supporting local communities