YETI®: Gear built for the great outdoors, designed to last

Discover the YETI® brand

YETI®: The Brand’s Origins and History

YETI was founded in 2006 in the United States by two brothers, Roy and Ryan Seiders, driven by their passion for the outdoors and a firm belief: if a product doesn’t work, fix it; and if it doesn’t exist yet, build it.

As seasoned anglers, the two brothers started with a simple observation: the coolers available on the market couldn’t hold up to the extreme conditions of Texas. Their solution was the Tundra®, a hard-sided cooler with insulation capable of keeping ice for several days, sturdy enough to last a lifetime.

Since then, the brand has expanded far beyond coolers, while maintaining the same design philosophy: focus on quality, never compromise on form or function.

YETI®: Product Development and Innovations

Since the Tundra®, YETI has continued to expand its product line, applying the same exacting standards to every new product. The Rambler® line of stainless steel insulated bottles and mugs has become one of the brand’s global flagship products, with options for hot and cold beverages, travel mugs, and cups.

The Hopper® soft-sided coolers have extended the YETI promise to lighter, more portable formats, designed for both backcountry adventures and day trips. More recently, YETI launched the Skala™ hiking backpacks, designed for demanding outdoor enthusiasts. The brand is also developing a line of LoadOut® GoBox rigid transport cases for organizing and protecting gear in the field.

YETI® products available at Speck Sports

YETI® offers a range of products designed for mountain and outdoor sports enthusiasts:

• Tundra® and Roadie®hard-sided coolers : multi-day insulation, ultra-durable construction
• Hopper® soft coolers: portable cooler bags for field trips
• Rambler® insulated water bottles and tumblers: made of stainless steel, for hot and cold beverages
• Rambler® travel mugs and cups: essential companions for trail running and camping
• Skala™ hiking backpacks: new technical line for mountain excursions

YETI®’s commitment to sustainability

YETI is a brand born from the simple desire to spend more time in nature. Its belief: what’s good for the planet is also good for the company. Under the motto“Keep the Wild Wild”*, the brand structures its commitments around three pillars: People, Products, and Places.

On the product front, YETI is committed to continuously improving the quality, performance, and sustainability of its products. This approach involves increasing the use ofrenewable energy in its partner factories, utilizing more sustainable materials, developingsustainable and innovativepackaging, and implementing circularity programs. Among its concrete achievements, the use of recycledTritan™ Renew plastic has already diverted more than 2,600 metric tons of plastic waste from landfills and incinerators.

On the environmental front, YETI actively supports renewable energy production, notably through its financing of the Fire Island Wind Farm, a 17.6 MW project located in Alaska.

YETI also recognizes its responsibility toward communities and natural spaces. The brand supports organizations working to preserve nature and ensure access to the outdoors for all, in partnership with its ambassadors and local communities. The brand publishes an annual ESG report available for download on its website.

*Keep the Wild Wild = Keep the wild wild