English GB
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Armada: the modern ski revolution
Founded in 2002 in Park City, Utah, Armada is a pioneering American alpine ski brand born out of freestyle culture and the spirit of freeriding. The first brand created by ski athletes, it has redefined the rules of skiing by placing creativity, freedom, and performance at the heart of its DNA. Today, Armada is a global benchmark in modern skiing, from urban parks to pristine powder slopes.
- Fix included
- new 2027
- Fix included
- new 2027
- new 2027
- new 2027
- new 2027
alpine ski bindings ARMADA
1 produit
ski touring bindings ARMADA
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alpine ski boots ARMADA
3 produits
neck warmers ARMADA
1 produit
caps ARMADA
1 produit
Armada: the pioneering spirit of freeskiing
Armada was founded in the early 2000s, when freestyle skiing was exploding in popularity around the world. Among its founders was freeskiing legend Tanner Hall, accompanied by a team of passionate athletes and engineers. Their ambition was to create a ski brand designed by riders, for riders.
Armada quickly established itself as a symbol of freedom and innovation, breaking with traditional skiing standards to offer more playful, maneuverable, and creative models.
Did you know?
The name Armada refers to a "fleet" of skiers, a collective united around strong values: independence, authenticity, and passion. This collaborative model between athletes and designers has remained at the heart of the brand's identity to this day.
Technology and innovation at the service of riding
Every Armada ski is designed to offer the perfect balance between performance, lightness, and riding pleasure. The brand's exclusive technologies reflect its expertise in modern engineering and its experiential approach to skiing:
- AR Freestyle Rocker: progressive double tip for a playful and fluid ski in all conditions.
- Caruba Core and Poplar Ash Core: wood cores combining responsiveness, strength, and lightness.
- 2.5 Impact Edge: reinforced edges for better impact resistance on rails and modules.
- Smear Tech: 3D tips for smooth transitions and exceptional maneuverability.
Icons such as the ARV, Whitewalker, and Reliance embody the Armada spirit, with ranges designed for freestyle, freeride, and backcountry skiing.
A commitment to community and sustainability
True to its rider roots, Armada actively supports the next generation of skiers through the Armada Team and its collaborations with athletes around the world.
The brand is also committed to a more responsible approach through:
- The use of sustainable materials and certified wood.
- Optimized production to reduce industrial waste.
- Recycling and repair initiatives to extend the life of products.
The Armada spirit
Armada is above all a philosophy: that of skiing as a form of personal expression, combining art, sport, and passion.
The brand brings together an international community of freeriders and creators who share the same vision: free, modern, and committed skiing.
From urban contests to the wide open spaces of the backcountry, Armada embodies the constant renewal of skiing, driven by uncompromising energy.